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中国民航业航空结盟花样选择性剖析

2019-06-06 03:59  来源:原创  作者:locoy  阅读:

      摘 要

      20 世纪 90 年代初期,航空业出产即兴了壹股结盟风急。航空结盟是即兴今航空业

      的壹个焦点效实,它是空绽等国际航空己在募化政策铰行后的产物,是航空公

      司开辟和分割国际航空运输市场,寻求生活、寻求展开的要紧顺手眼。跟遂我国经济的

      快快展开和航权的绽,越到来越多的竞赛者进入中国争夺庞父亲的航空运输市场。

      我国的航空公司何以应对凶烈的竞赛?中国的航空公司能否需寻求同外面资航空公司

      构成战微结盟?在同其他航空公司合干时需寻求考虑哪些要斋?本文经度过对中国

      正西方航空公司和新加以坡航空公司会盟的案例剖析,给中国的航空公司的决策者提

      供决策建议。

      必赢亚洲:战微结盟,新加以坡航空,正西方航空

      I

      Abstract

      At the second half of 1990s, the airline industry was characterized by frenzy for

      inter-airline alliance of various kinds. Nowadays airline alliance is the focus issues of

      airline industry. It is the results of implementing international air-liberalization polices,

      such as open sky policy. It is also the main method of airline companies to develop

      and carve up the international air-transportation markets. Along with the fast

      development of Chinese economy and opening of navigation rights, more and more

      competitors will enter China capturing the huge air-freight market. How to deal with

      the serious competition for Chinese airline companies? Should we enter into strategic

      alliances with foreign airline companies? What factors should we consider when

      cooperating with others? The article support decision-makers of Chinese airline

      companies with some selective advice, based on case study about China Eastern

      Airline Ltd. and Singapore Airline Company’s strategic alliance.

      Key words: Strategic Alliance, Singapore Airline Company, China Eastern

      Airline Ltd

      II

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      特此音皓

      

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